International Women's Day always prompts a bit of reflection for me. This year, that reflection is particularly meaningful, as it marks a significant milestone: 10 years of running my own creative business. A whole decade of being my own boss! Looking back on that first, nervous, and excited month, one vivid memory stands out. I was attending a workshop specifically for mums who were new business owners in the making.  The defining piece of advice I took away that day and rea

Designing a solid brand identity requires research and intent. This article breaks down my 10-step branding questionnaire, covering everything from target audience and competitor analysis to typography and color psychology to show you exactly how a professional brand strategy is built from the ground up.